To Satisfy our customer, we had to satisfy their customer.
When GILT, the online retailer of luxury apparel, saw record traffic to their store but experienced drops in customer satisfaction, they reached out to HydraSoft to make things happy again.
Sold-out too fast
GILT’s inventory of highly sought after fashion apparel often sold out rapidly. Shoppers adding products to their cart would often find items were sold-out by the time they went to checkout. HydraSoft quickly implemented a clustered in-memory inventory reservation system, plainly put, products placed into shopping carts placed an automatic hold on the item preventing anyone one from depleting the inventory before it’s time, which in this case is 15 minutes.
Best Promo
With customer satisfaction returning to its all-time highs for GILT, the company wanted to move things up a notch by engaging in creative online promotions to drive traffic to a new high, with HydraSoft’s help of course. To promote the highly successful 2011 Volkswagen Jetta Launch, HydraSoft built a robust promotional system that issued and processed discounts to subscribers, in a way that drove higher interest. Live data monitors analyzed the performance of the promotion in real-time allowing GILT to quantify new customers at anytime as well as the total revenue directly from the promotion.
First Swipe
HydraSoft lives by the “get more with less clicks” mantra. So when GILT wanted to boost customer conversion on the Product listing page, HydraSoft knew a single extra click could easily be a deal breaker to shoppers. To see more product photos, shoppers had to click into the detail pages. To solve this, HydraSoft implemented the first ever swipable photo gallery carousel of its kind on GILT. This technique is now seen everywhere.
NOTE: migrate GILT to the cloud for the first time. One of the earliest enterprises to run completely from the cloud. (See linkedIn video for Phong)